Community First Approach

SORALO’s Community First approach has grown out of our work with Maasai communities in the South Rift of Kenya over two decades. It is founded on a recognition that our member communities - as the traditional stewards of this ecosystem and dependents on what it provides - already appreciate the value of maintaining a healthy and connected landscape. Therefore, our Community First approach works to create an environment in which our communities are supported and enabled to make and implement their own well-informed decisions, which in turn will bring benefits for themselves, the landscape and all that lives upon it.

While SORALO can inform, empower and facilitate, the ultimate decision, ownership and success of any initiative – and the future of the landscape - lies firmly in our communities’ hands. The community first approach is made up of four elements. It is important to note that while these elements can be understood as cyclical, they often happen concurrently and continuously.

Be Present

The first step in our approach is to be present on the ground and within our communities. With a vast majority of our staff coming from the landscape and communities which we serve, we are able to carry out our work with an in-depth understanding of local culture and context. Being present enables us to listen to our communities on their terms and in a way that they feel comfortable with, often facilitating more open conversations that allow us to gain new insights into needs, concerns or opportunities across the landscape. Not only does this better inform our work, but it also allows us to create multiple channels of information flow, enabling a larger number and wider variety of community members to be heard, and therefore creating stronger relationships and increasing transparency between all parties.

Key Principles in our ‘Be Present’ work:

  • Building and maintaining trust by engaging with communities on their terms
  • Listening to and dialoguing on any and all topics that the community brings to you - not just those that fit your agenda. Issues are often inter-related, and allowing the community to set the agenda will help build trust and ensure a full-picture understanding.

Be a Resource

Once we can identify and understand a need on the landscape, we work with communities to create relevant resources that they can choose to – or not to – use. By becoming a source of data and information, facilitating meetings, providing technical support and even employment opportunities, our efforts to ‘Be a Resource’ focus on providing communities with the necessary means to affect change or make decisions themselves - all without influencing the process with our own ideas or innovations.

Key Principles in our ‘Be a Resource’ work:

  • Knowledge is power and with that, that seeing is believing: giving someone information in a way that is useful to them can help them understand an idea, but showing someone evidence will make them believe in it.
  • Provide benefits to the community whenever possible, so that impact from resources provided may not just come from the ultimate goal but also the other achievements along the way.

Be Helpful

Where ‘being a resource’ focuses on equipping our member communities with the resources they need - but not joining the conversation ourselves – the next step, to ‘Be Helpful’ describes when we become an active agent in the process of collaborating with our communities to identify, design and implement solutions. We work closely with our communities to innovate tools and approaches that fit their specific context. We also provide the necessary products and services - such as seeds for grassland restoration or salaries, training and equipment for wildlife rangers to reduce human-wildlife conflict - to enable our communities to create and implement these solutions successfully.

Key Principles in our ‘Be Helpful’ work:

  • Innovation and co-design with locally available resources and capacities to ensure that the solutions we co-create are viable, sustainable and can be easily implemented by our communities.
  • Doing 10% - that is, doing what we can and what is necessary, while enabling our member communities to do the rest, ensuring community ownership of initiatives.

Be Accountable

Being accountable for our processes, actions and impacts is of the utmost importance if we are to continue to successfully collaborate with and serve our member communities in the ways that they require. Through our connection to and presence within the landscape we ensure that there are a multitude of formal and informal, as well as traditional and newer, channels of communication through which we can continuously give updates and receive feedback on our work. We work hard to react quickly to community concerns and ideas, and keep our processes flexible in order to adapt to new information and changing situations.

Key Principles in our ‘Be Accountable’ work:

  • Transparency and openness in all that we do, openly making and communicating decisions and ensuring communities are able to engage and influence at every point possible.
  • Adaptation and quick reaction in response to any feedback received, maintaining a flexible working model to ensure that concerns are heard and changes implemented swiftly.

What it is and what it is Not

In defining what our Community First Approach is, it is important to identify what it is not:

  • We facilitate our member communities, helping them to make and implement their own informed decisions – whether or not they directly or immediately align with our conservation goals. We believe that empowered communities, above all, will lead to the most sustainable conservation of a healthy and connected landscape.
  • While funding for projects is important, money is not the central tool in our process, and instead trust, information, facilitation and support make up just some of our toolkit.
  • As an organisation that is made up of people from the landscape, we do not aim to find local community members to champion our cause, but instead aim to help communities champion their own causes, on their own terms.
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