SORALO

  • Home
  • About Us
    • Our Board
    • Our Team
    • Join Our Team
  • Programmes
  • Field Centres
  • Media Centre
    • Reports & Publications
    • Newsletters
    • Stories
    • Events
    • Photos
    • Videos
  • Partnerships
  • Contact Us
DONATE

SORALO’s Development; Re-strategise, Re-structure and Re-brand.

by SORALO / Friday, 20 September 2019 / Published in News

A decade or so into our existence, we decided it was time to learn from our successes and failures and pull our collective experiences into a clearer path forward. So, with support from our capacity development partner Maliasili, in 2018 we continued to redefine our strategy, clarify our internal organisational structure and give ourselves a fresh new look. 

Our refined strategy clarified our vision and mission, and helped us establish the goals which will in turn enable us achieve our vision over the next five years. This then allowed us to further refine the structure of our programmes and the people responsible for them.

With regards to our brand, we reached a consensus that our current logo wasn’t capturing who we are – it showed scorched land and embodied an aged and heavy look. It was also a low resolution, pixelated JPEG file:

Through a branding workshop we identified key attributes that are core to SORALO’s values and approach:

  • People and wildlife are interconnected and there is a strong desire and commitment to support co-existence.
  • The landscape is diverse; it supports livelihoods, livestock and wildlife.
  • The organisation is made up of community members.
  • SORALO brings together landowners.
  • The landscape is the last place owned by Maasai in Kenya and is rich in the Maasai culture.

As a team, we undertook a logo design process that brought all these elements together and were able to launch a new look in April 2018.

 

What you can read next

Women Sowing Hope
Trained, Tested and Transformed
Shared water, Shared Future

Recent Posts

  • Shared water, Shared Future

    In the Kajiado West and Central areas of our la...
  • Trained, Tested and Transformed

    The South Rift is a biodiversity hotspot.  It i...
  • Evade and Avoid

    Day to day life in the South Rift is anything b...
  • Restoring Life to the South Rift’s Rangelands

    The rains season means so much to our pastorali...
  • How SORALO is weathering the storm amid USAID funding cuts

    Fortunately, SORALO has not been severely affec...

Archives

  • September 2025
  • April 2025
  • December 2024
  • October 2024
  • August 2024
  • July 2024
  • October 2021
  • June 2021
  • January 2021
  • September 2019

Categories

  • Events
  • News
  • Newsletters
  • Stories
  • Uncategorised

Instagram



About Us

  • Our Strategy
  • Leadership
  • Partnerships
  • Our Theory of Change
  • Field Centres

Programmes

  • Conserving Coexistence
  • Protecting Open Rangelands
  • Supporting Conservation Livelihoods
  • Cultural Leadership
  • Information for Action

Media Centre

  • Reports|Publications|Newsletters
  • Stories
  • Photos
  • Videos

Connect

Subscribe to Our Newsletter

© Copyright All Rights Reserved - SORALO - 2025

Designed by Skylit Online

TOP