SORALO stands for the South Rift Association of Land Owners, a formally registered Trust that was created in 2004 in order to provide a legitimate body to represent the needs of land owners and push for joint management of 15 group ranches which form the bridge between the famous Amboseli and Maasai Mara National Reserves.
It is a community based and a community driven initiative whose primary role is to bring land owners together for effective management of resources in order to directly improve livelihoods, network and assist in resource mobilization for the development of the South Rift Valley region, all while taking into consideration the key threats and challenges in the area.
The South Rift Valley region of Kenya where SORALO works spans an area of approximately 850,000 hectares (2,100,396 acres) covering a range of topographic and ecological conditions and hosts one of the richest large mammal assemblages on earth. This includes both wildlife and livestock, and is enabled primarily by the traditional nomadic pastoralism form of land use, which encourages mobility to ensure survival.
The productivity and survival of wildlife and livestock in this area depend on a common ecological strategy rooted in mobility and feeding efficiency. This has made it possible for wildlife and pastoral livestock to co-exist for over 3,000 years without significant degradation of the environment. This area comprises of mainly arid and semi-arid lands, and unfortunately has a history of long-term marginalization and neglect, particularly by governmental policies and departments. However due to its rich culture, wildlife, ecology and landscape the potential for diversification of land use and livelihood generation, particularly through tourism, is high.